Canavan Brendan - Contemporary Consumption Consumers And Marketing Cases From Generations Y And Z - Paperback ALIVE RECORDS Barcode: 9780335245918
Canavan Brendan - Contemporary Consumption Consumers And Marketing Cases From Generations Y And Z - Paperback ALIVE RECORDS Barcode: 9780335245918Binding: Paperback Description: Contemporary Consumption Consumers and Marketing: Cases from Generations Y and Z explores current consumer consumption and marketing cases and issues posing questions that complement extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis economic inequality and digital connectivity. It also considers how such major changes affect consumer societies cultures and
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