campaign against cigarette smoking It's a Trap: Social is Smoking [truth® Video] As Black History Month begins,

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Nicotine is the chemical found in tobacco plants and products

The government released startling data that revealed that e-cigarette use tripled in high school teens in one year alone (2013-2014), though cigarette use dropped five percent (16 percent to 9 percent) during a four-year period (2011-2014)

In fact, studies show that teens who vape are more likely to try conventional cigarettes than their non-vaping friends

"With a reduction on the RRP of 80p per pack, we are making the brand even more accessible to shoppers, while providing retailers with an excellent opportunity to increase sales. He continued, As costs continue to rise and consumer budgets tighten, we remain dedicated to offering retailers top-quality products at the most competitive prices, ensuring they can maximise their profit opportunities. This price repositioning follows the successful introduction of Mayfair Gold Rolling Tobacco into the Ultra Value category in September 2024, underscoring JTIs ongoing commitment to innovation and meeting consumer preferences.