Marazza A. - Lifestyle Brands A Guide To Aspirational Marketing - Hardcover Teaching Skills & Techniques Guy Fraser - Sampson draws

Guy Fraser - Sampson draws upon more than twenty years of experience of the private equity industry to provide a practical guide to mastering the intricacies of this highly specialist asset class

Barcode: 9780231198257

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Publication Date: 9/18/2017

Author(s): Curtin Steve

Marazza A. - Lifestyle Brands A Guide To Aspirational Marketing - Hardcover Teaching Skills & Techniques Guy Fraser - Sampson drawsBinding: Hardcover Description: What do brands like Apple Diesel Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands that inspire guide and motivate beyond product benefits alone. Title: Lifestyle Brands A Guide To Aspirational Marketing Author(s): Marazza A.